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JEFF TARRAN

President, Partner

Out of Ted Bates and Foote, Cone and Belding SF, Jeff was indoctrinated in international marketing and packaged goods. At the beginning of the dotcom era, he saw the accountable writing on the wall and moved to the direct response side. After running one of the Bay Area’s more creative direct marketing agencies for 5 years, Jeff saw the vision of branded response and left to help found Wayfinder. Today, he continues to look beyond marketing dogma, going where results are.