CREATING A BRAND WITH AN ACTIVE COMMUNITY
The case of Studio Velo
Wayfinder was engaged by a bike shop that offered high-end bikes and personal services to affluent cyclists. Understanding the relationship these performance-minded riders have with their bikes, and the shop’s commitment to custom building the right bike for each rider, Wayfinder created a brand based on “A perfect partnership between rider and bike” and changed the name to Studio Velo. We then helped build a loyal community of riders online through regular emails and a new website. Studio Velo has grown 150%, adding a third partner and moving to a beautiful new space in Mill Valley.