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Strategic Convergence of
Branding and Response Marketing

In the new world of digital advertising and social marketing, every branded engagement can become a measurable event with data analysis techniques. At Wayfinder, we combine the techniques of brand marketing strategy with the disciplines of direct response marketing to generate marketing metrics to deliver measurable business results.

Found Objects BLOG | Marketing and Digital Advertising

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Wayfinder Welcomes Our Newest Client
July 26, 2010

Wayfinder is proud to welcome our newest client to the family, Arden Fair Mall. Arden Fair, located in Sacramento, is more than a collection of retail shops, it’s an integral part of the Sacramento community.
Featuring Nordstrom, Macy’s, Apple and over 165 premier retailers, the mall is perceived by shoppers as a community gathering place for [...]

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Getting PR: Five Reasons Why the Five Ws are Still Relevant (Part Two)
May 21, 2010

In part one of this article, we covered the first two Ws of PR, “why” and “what”, using a recent PR campaign Wayfinder launched as an example. In part two, we cover the remaining three Ws:
Who: Who Are You Writing For, a Publicity Service or Editors for Press Coverage?
What’s the difference between getting publicity and [...]

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Getting PR: Five Reasons Why the Five Ws are Still Relevant
May 14, 2010

Whether you’re pitching a media story about the CEO of a Fortune 500 company or a start-up business, here are the five “Ws” to consider before getting started on your next corporate PR project:
The Five Ws: In a New Corporate World; the “Why” Always Comes First.
Many of you who have studied journalism learned the five [...]

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