us
Strategic Convergence of
Branding and Response Marketing
In the new world of digital advertising and social marketing, every branded engagement can become a measurable event with data analysis techniques. At Wayfinder, we combine the techniques of brand marketing strategy with the disciplines of direct response marketing to generate marketing metrics to deliver measurable business results.
Found Objects BLOG | Marketing and Digital Advertising
PART 1: The Creative Process and Tools.
It’s now been over a quarter century since the Mac was introduced, complete with the hoopla that surrounded the 1984 Ridley Scott ad that we’re all familiar with.
var params = { ‘allowfullscreen’: ‘true’, ‘allowscriptaccess’: ‘always’, ‘wmode’: ‘transparent’ };
var attributes = { ‘id’: ‘video0′, ‘name’: ‘video0′};
var flashvars = {
‘file’ [...]
Wayfinder is proud to welcome our newest client to the family, Arden Fair Mall. Arden Fair, located in Sacramento, is more than a collection of retail shops, it’s an integral part of the Sacramento community.
Featuring Nordstrom, Macy’s, Apple and over 165 premier retailers, the mall is perceived by shoppers as a community gathering place for [...]
In part one of this article, we covered the first two Ws of PR, “why” and “what”, using a recent PR campaign Wayfinder launched as an example. In part two, we cover the remaining three Ws:
Who: Who Are You Writing For, a Publicity Service or Editors for Press Coverage?
What’s the difference between getting publicity and [...]
